Make your Idea Matter Quotes

“It’s tempting, when selling your product, service or idea, just to focus on what it takes to make a particular transaction happen. That transaction might make a dent in the balance sheet in the short term, but it’s important not to lose sight of what will make a long-term difference to your business and to focus on the legacy of the interaction.”
― Bernadette Jiwa, Make Your Idea Matter: Stand out with a better story

“The reason you’re in business is to make peoples’ lives better.”
― Bernadette Jiwa, Make Your Idea Matter: Stand out with a better story

“Wonder just enough; then go do.”
― Bernadette Jiwa, Make Your Idea Matter: Stand out with a better story

“A brand is… A promise. The way we differentiate this from that. Whatever the customer believes about a company. A feeling created. The tangible representation of personal or company values. A set of expectations met. The way a person or company communicates what they do and why they do it. Trust built between a customer and a business. A company asset. Your word. A set of unique benefits. Reasons to buy, or buy into, something. A story we tell ourselves. Communication with and without words. A symbol of belonging. Signals sent. A waymarker. The experience a customer has. A complete field guide to a business. The impression that’s left at the last interaction.”
― Bernadette Jiwa, Make Your Idea Matter: Stand out with a better story