Reizen zonder John Quotes

“machines again, and radios, and the latest Chevrolet. General Electric flooded the country with luxury gadgets: food processors, toasters, floor-polishing machines, FM radios, electric blankets, and so on. These were all products promoted by that epitome of the television salesman Ronald Reagan, a popular actor whose work in advertising eventually taught him to sell himself, too. Traditional ideals were put on hold and ‘selling out’ became a catchphrase – you accepted a job that gave you no satisfaction because the pay was good. These were the months and years when British singer Vera Lynn touched American hearts with ‘A kiss won’t mean “Goodbye” but “Hello to love”’. Yes, that’s when it started, with that kiss on Times Square.”
― Geert Mak, In America: Travels with John Steinbeck

“were suddenly up for discussion. In all sorts of ways, the American society of the 1950s was in a state of fermentation: black citizens wanted equal rights; students and artists were experimenting in a bid to find alternatives to the consumer society; conservatives were carrying out experiments of their own in an attempt to hold on to their religion and traditions; and women had begun to realise they were suffocating in the pretty-pretty life of the suburbs.”
― Geert Mak, In America: Travels with John Steinbeck

“Buicks and fresh petticoats marked a clear cultural change. Victory over the world of scarcity was a historical accomplishment of the first order, but they also realised that the domain of plenty would bring new problems, of a nature and extent at which they could only guess. It’s a classic tale of generational change. The first generation struggles up out of poverty, the second generation acquires wealth, the third generation becomes spoilt and goes off the rails. Yet something else was going on here as well, something that concerned the very foundations of society. In a culture of survival, people have little choice, whereas now there were alternatives, more and more of them. Almost all the traditional norms and values, which had their roots in a ‘world of necessity’,”
― Geert Mak, In America: Travels with John Steinbeck

“end of the 1950s. The great story of post-war America revolves around the adjustment to this totally new way of living together. Within a period of less than ten years, the basic values of the dominant culture were turned on their head. Americans switched from a culture in which they had to deal with deprivation – with all the rigour and tenacity that required – to one in which the enjoyment of abundance, and the ever-increasing enjoyment of ever-greater abundance, was central. This quiet social revolution, this fundamental change of priorities, this evaporation of American values such as thrift, frugality and solidarity, made quite a few Americans feel insecure. They sensed that the festivities surrounding washing machines, pink”
― Geert Mak, In America: Travels with John Steinbeck

“Nada Barry, widow of Bob Barry, had first arrived in Sag Harbor to carry out some sociological research. One of her observations, even back then, was that the typical American porch culture, whereby a family would sit on the large veranda at the front of the house in the evenings and chat with every passer-by, had disappeared completely in Sag Harbor by the”
― Geert Mak, In America: Travels with John Steinbeck

“In the suburbs, new homes were built with gardens, swimming pools and other comforts of family life at the back; at the front there was only a garage. Residents turned away from the street. Advertising slogans and political messages were no longer aimed at the crowd outside but instead at the family at home. The statistics speak volumes; Americans went to the cinema and theatre less often, attended fewer meetings and gatherings, spent less time at sports fixtures, in bars and cafés, or with their neighbours. Funerals, which had always been village or neighbourhood events, were increasingly a private matter.”
― Geert Mak, In America: Travels with John Steinbeck

“voluntary work, grew fatter and spent more time at home. The house and the immediate family became central, to the detriment of public life.”
― Geert Mak, In America: Travels with John Steinbeck

“Mass television-viewing had some rather less desirable effects on Americans as well. Graphs for those years show a clear change of direction: Americans read fewer books, did less”
― Geert Mak, In America: Travels with John Steinbeck

“David Halberstam describes a young viewer – he may mean himself – who was fascinated by the fact that a child in one such series was ‘sent upstairs to his room’ as a punishment. At that point he could only dream of living in a house that had an upstairs, let alone a room of his own. But the message of every soap manufacturer, repeated over and over again, was ‘tomorrow you too can live like this’.”
― Geert Mak, In America: Travels with John Steinbeck

“breach between the old society of survival and the consumer society; getting into debt, always regarded as a burden and possibly a disgrace, was suddenly perfectly normal, even encouraged.”
― Geert Mak, In America: Travels with John Steinbeck

“Yet even that equality within the American middle classes had started to erode. The new models of car, for example, were categorised by rank and status. For those starting out there was the Chevrolet, next came the Pontiacs, Oldsmobiles and Buicks, while the seriously rich drove Cadillacs. Not only that; buying and consuming were increasingly a social norm. You had to drive a new Pontiac, and by 1959 anyone still riding around in a 1956 model was”
― Geert Mak, In America: Travels with John Steinbeck

“These austere lifestyles were accompanied by an ideal of equality. In the first half of the twentieth century, most Americans liked to see themselves as members of a more or less uniform middle class. ‘The rich man smokes the same sort of cigarettes as the poor man, shaves with the same sort of razor, uses the same sort of telephone, vacuum cleaner, radio and TV set,’ Harper’s Magazine wrote with satisfaction in 1947. With this ideal came a sense of proportion; you didn’t always need to”
― Geert Mak, In America: Travels with John Steinbeck

“and approved for sale. Dr John Rock, champion of the pill, rejoiced that humanity’s rampant sex drive would finally be stripped of its consequences: ‘The greatest menace to world peace and decent standards of life today is not atomic energy but sexual energy.’ The Cold War resumed at full intensity after an American U-2 spy plane was shot down over the Soviet Union. War hero Dwight D. Eisenhower was still president; it was his last year in office. The election campaign was a neck-and-neck race between man of the people Richard Nixon and rich kid Jack Kennedy. Nineteen sixty is the year in which this story begins.”
― Geert Mak, In America: Travels with John Steinbeck

“Smokers Only, taking a drag at the end of each line: ‘I get no kick from champagne . . .’ National Airlines was the first company to fly jets from New York to Miami, in barely three hours, charging fifty-five dollars a ticket. The construction of the Interstate Highway System, the largest motorway network in the world, had been in full swing for four years. The mechanical cotton picker had taken over the South. The arrival of air conditioning allowed housebuilders to throw up suburbs even in the desert. The countryside moved to the city, the overcrowded inner cities moved to suburban avenues, the black South moved to the factories of the North. On 9 May – Mother’s Day – the first contraceptive pill, Enovid, was declared safe and approved for sale. Dr John Rock, champion”
― Geert Mak, In America: Travels with John Steinbeck

“the audience, unaccustomed to any of this, went wild: America! The high point of this whirring, pale-blue era was 1960. The average American earned more than 5,000 dollars a year; a newly built house cost 12,500 dollars, a car 2,600, a pair of shoes 13, a litre of gasoline 6.7 cents. The tail fins on the new Cadillac Eldorado were the largest and sharpest ever seen. In April, the world’s first weather satellite was launched. In the Philippines, the Japanese government tried in vain to coax the last two Japanese soldiers out of the jungle – they refused to believe the war was over. Xerox put the first commercial photocopier on the market. Chubby Checker started a new dance craze, the twist. Frank Sinatra, cigarette in hand, stood and sang in a short film called Music for”
― Geert Mak, In America: Travels with John Steinbeck

“those manufacturing companies: America! With our pocket money we bought flat packets of chewing gum, beautifully wrapped, that included a picture of a movie star – we collected those – and it all smelled strange and rosy: America! On short-wave radio an army station crackled into the room, with an announcer who might start talking right over a swing band: America! Lionel Hampton came to the Netherlands in September 1953 and his saxophonist lay on his back onstage and carried on playing. Hampton abandoned his vibraphone to play drums for a while and to do an improvised dance to ‘Hey-Ba-Ba-Re-Bop’. De Gelderlander, our provincial newspaper, wrote: ‘How vast must be the emptiness of those hearts that have lost any longing for values more exalted than those of Negro moaning.’ But”
― Geert Mak, In America: Travels with John Steinbeck

“free copy of Donald Duck that fell through the letter box one autumn day, featuring a lottery with a thousand wristwatches (a thousand iPads in today’s youth economy) to give away. Not to mention the content. Donald Duck as a teacher. The nephews squash an ice cream onto their weary uncle’s forehead. Wasting a whole ice cream without a second thought! At some point, from that same America, packets of green-and-white powder arrived that a housewife could instantly transform into a pan of soup. ‘California’, the concoction was called. ‘California,’ we whispered. California. In the provincial town where I grew up, we lugged the cabbage, lettuce and potatoes we’d grown on our allotment past several new factories on the Marshallweg, a road named after a general who, as I understood it, had paid to set up all”
― Geert Mak, In America: Travels with John Steinbeck

“nine-hour flight to California aboard a TWA Super Constellation, with room for no fewer than sixty-four passengers. Next we see the simple funfair of the original Disneyland. At the hotel, the Barstows are jubilant that the chic swimming pool is open to them. Yes, the days when such luxury was reserved for the stylish elite are over. The family deals with its budgetary constraints by not eating in restaurants but picnicking outdoors. There is no hint of any doubt or cynicism. Every minute of the movie is filled with sun, innocence and boundless enthusiasm. It’s true, Barstow says at the end, Walt Disney is right: Disneyland is ‘the happiest place on earth’. The entire family is ‘forever grateful to Scotch brand cellophane tape’ for the experience. The closing chorus of this charming cantata”
― Geert Mak, In America: Travels with John Steinbeck

“recorded his family’s experiences year after year. He did so in such an entertaining and original manner that his films have gradually become classics. In Disneyland Dream, the family – father, mother, and three children aged between four and eleven – enters a competition sponsored by the then-new Scotch tape. The winners are to be treated to a trip – by airplane! – to the recently opened Disneyland in Anaheim, California. Lo and behold the youngest child, Danny, wins first prize with the indomitable slogan: ‘I like “Scotch” brand cellophane tape because when some things tear then I can just use it.’ Excitement all round, and the Barstows’ neighbours step out into their front gardens to wave the family off. Then comes the thrilling”
― Geert Mak, In America: Travels with John Steinbeck

“On the face of it, life was God-fearing and respectable. Almost sixty per cent of American families owned their own homes, an unprecedented figure. The divorce rate was remarkably low, at 8.9 couples per thousand all told in 1958. According to Gallup polls, in 1940 a third of American adults went to church every week; by 1955 the proportion had risen to around half. To the ‘happiness question’, more than half of all Americans answered ‘very happy’ in 1957. Never had there been so much quantifiable happiness, and never would there be so much again. Anyone wishing to be catapulted back into the America of those years should take a look on YouTube at the home movie Disneyland Dream, filmed in the summer of 1956 by enthusiastic amateur filmmaker Robbins Barstow, who”
― Geert Mak, In America: Travels with John Steinbeck

“A few more statistics, which speak for themselves. At the start of the twentieth century, the average life expectancy for white Americans was barely fifty, and for black Americans it was roughly thirty-five. Americans spent almost twice as much on funerals as they did on pharmaceuticals; half a century later, the reverse was the case. By then, average life expectancy was around seventy, the black population included. National income rose by close to a third in the 1950s. In 1956 American teenagers had a weekly income of ten dollars and fifty-five cents, more than the disposable income of the average household in 1940. The middle class – that segment of the population able to spend money on non-utilitarian products – accounted for almost half of all American households.”
― Geert Mak, In America: Travels with John Steinbeck

“almost fifty per cent and stayed high until the end of the 1950s. In 1957, at the peak of the boom, 123 in every 1,000 women gave birth – a figure unprecedented in American history – and all those children were brought up in far greater prosperity than their parents had known. ‘There never was a country more fabulous than America,’ wrote British historian Robert Payne after a visit in 1949. ‘She bestrides the world like a colossus: no other power at any time in the world’s history has possessed so varied or so great an influence on other nations . . . Half the wealth of the world, more than half the productivity, nearly two-thirds of the world’s machines are concentrated in American hands; the rest of the world lies in the shadow of American industry.’ It was the American Century, and so it would remain.”
― Geert Mak, In America: Travels with John Steinbeck

“about shape and style. A new era truly has dawned, was the feeling those cars gave you. At some point in that decade, American society changed abruptly in tone and mentality. Instead of being preoccupied above all with survival, it became a consumer society. A world of toil was transformed into a world of enjoyment. Domestic interiors were still full of things from the 1930s and 1940s, but amid the brown furniture and crocheted rugs a different lifestyle was emerging, with all the features of the old austerity but a cheerful sense of amazement as well. ‘What sort of fairyland is this we suddenly find ourselves in?’ was the general mood. These were the years of what became known as the ‘baby boom’. The birth rate shot up by”
― Geert Mak, In America: Travels with John Steinbeck

“going on. Models had always been different each year, but consistently solid and square, usually black or dark green. Suddenly a completely new generation was on gleaming display – wider and softer than ever. I’ve looked at the advertisements for that year. The earthy colours of previous decades were replaced by pastels, pinks and pale blues. The Chevrolet Bel Air and the Pontiac Star Chief, with their Strato-Streak V8 engines, were available in ‘Avalon Yellow’ as well as ‘Raven Black’. The new models had rounded, panoramic windscreens and, in the case of the new Cadillac, a strange rear end with tail fins like a fighter plane. Sales soared, rising by thirty-seven per cent between 1954 and 1955 alone. People were no longer so concerned about technology and durability; it was more”
― Geert Mak, In America: Travels with John Steinbeck

“wedding rings’, a safe adventure that united all newcomers. These were young families no longer fearful of getting into debt: avid consumers since they possessed almost nothing; children of poor Irish, Italian, Jewish and other immigrants convinced that all their dreams for the future were about to come true. Levittown and communities like it nurtured a social change that was to turn traditional America on its head: the start of the move to the suburbs, the end of the old city and the old countryside. Another beginning, an elderly American once told me, was the advent of new cars. For him it all started with the cars, or rather their colours. He traced it back to the autumn of 1954, when he noticed people thronging in front of local car showrooms. Something extraordinary was”
― Geert Mak, In America: Travels with John Steinbeck

“without having to pay for them with your eyeteeth’, ‘All yours for $58. You’re a lucky man, Mr Veteran.’ The homes sold hand over fist. In that strange, intermediate world between country and city, men and women forged countless alliances, exploring peace together. ‘In front of almost every house along Levittown’s 100 miles of winding streets sits a tricycle or a baby carriage,’ a report for Time magazine noted in the summer of 1950. ‘In Levittown, all activity stops from 12 to 2 in the afternoon; that is nap time.’ Levittown marked the start of the explosive growth of suburbia, a concept that stands for an entire culture, a specific kind of life and society. To countless GIs suburbia was the beginning of modern life, of ‘time for things like”
― Geert Mak, In America: Travels with John Steinbeck

“fridge, a stove and a Bendix washing machine. For an extra 250 dollars you could have a car as well; the buyer of that package was all set for the future. The Levitts erected their first houses in a huge potato field in Hempstead, twenty miles from Manhattan, in 1946. Within two years the place had become a town in its own right. By July 1948, 180 houses were being manufactured every week, and just three years later 82,000 people were living on the old potato field in 17,000 prefab dwellings. Most of those drawn to the brand-new Levittown were GIs, each with a generous discharge payment in his pocket. The ads didn’t exaggerate; the instalment plan was generous: ‘Uncle Sam and the world’s largest builder have made it possible for you to live in a charming house in a delightful community”
― Geert Mak, In America: Travels with John Steinbeck

“Others say it was rather less romantic than that. It began right at the point when people had to pick up everyday life again. ‘You should start your story with that brilliant invention by the Levitts,’ I was told. ‘That’s what really got it all going.’ Bill Levitt, his brother Alfred and their father Abraham were the first to mass-produce prefabricated homes, an invention no less significant than Henry Ford’s assembly line in 1913. With an ingenious design and brilliant planning, Bill Levitt was able to build a simple, sturdy house for less than 8,000 dollars. The basic model, with its two bedrooms plus an attic, was just the thing for a young family. It was the Model T Ford of houses, sure, but a good bit of luxury was included all the same: the living room had a fireplace and a built-in television set; the kitchen was equipped with a”
― Geert Mak, In America: Travels with John Steinbeck

“NO ONE COULD say exactly when the great celebration erupted. There were those who claimed it kicked off as soon as the war was over, straight after the Japanese surrender on 14 August 1945, when everyone danced in the streets and a Jewish refugee, Alfred Eisenstaedt of Life magazine, took the photograph of his life on Times Square: a sailor, delirious with joy, kissing a nurse on the lips. These were the months when GIs returned from all corners of the globe, the years when people suddenly had money in their pockets. Even in America, luxuries had been scarce and rationed for years; now you could buy washing”
― Geert Mak, In America: Travels with John Steinbeck

“time for things like wedding rings”
― Geert Mak, Reizen zonder John: op zoek naar Amerika