Keeping Up with the Quants Quotes

“The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big-data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big-data project.”
― Davenport, Thomas H., Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

“to frame the decision, asking questions about the data and the methodology, working to understand the results, and using them to improve outcomes for your organization.”
― Davenport, Thomas H., Keeping Up with the Quants: Your Guide to Understanding and Using Analytics