Selling With Quotes

“A Sales Process in 1 Page The business case — which we’ll break down line-by-line in a later chapter — compresses every single selling and buying activity into a single page of content. Which makes it the single artifact that captures and guides your entire sales process. Its also the most practical”
― Nate Nasralla, Selling With: The art of selling with champions to shape internal buying conversations & close enterprise deals.

“Your pipeline’s “closed lost” column is filled with prospects who expressed the exact same pains as your customers. Both of these groups started from the same place—a list of pains that align with your product. But they ended their buying journey in two different places.”
― Nate Nasralla, Selling With: The art of selling with champions to shape internal buying conversations & close enterprise deals.

“An idea suggested by an entry-level analyst could be ridiculed as “outlandish” and “silly Millennial talk”; but when shared by an SVP, the very same idea becomes “visionary” and “disruptive.” So goes human nature.”
― Nate Nasralla, Selling With: The art of selling with champions to shape internal buying conversations & close enterprise deals.