Sales Pitch Quotes

“Rep: We work with customer software development shops like yours that are looking for a new way to manage projects and resources across projects. Often”
― April Dunford, Sales Pitch: How to Craft a Story to Stand Out and Win

“Think of your competition as “approaches to the problem” rather than individual companies. The easiest way for prospects to make sense of a market is to stop thinking about it as an unorganized list of different independent vendors and products and start thinking of it as groups of vendors that share a particular approach to the problem. In a good sales pitch”
― April Dunford, Sales Pitch: How to Craft a Story to Stand Out and Win

“My overall recommendation for this step is that you do not spend too much time on it. In many companies I have worked with”
― April Dunford, Sales Pitch: How to Craft a Story to Stand Out and Win

“You want to start a sales conversation in a way that sets up your differentiated value right from the start. The best way to do that is to start with the market insight that makes your differentiated value important to customers.”
― April Dunford, Sales Pitch: How to Craft a Story to Stand Out and Win