Sales Pitch Quotes

“My overall recommendation for this step is that you do not spend too much time on it. In many companies I have worked with”
― April Dunford, Sales Pitch: How to Craft a Story to Stand Out and Win

“You want to start a sales conversation in a way that sets up your differentiated value right from the start. The best way to do that is to start with the market insight that makes your differentiated value important to customers.”
― April Dunford, Sales Pitch: How to Craft a Story to Stand Out and Win