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How to Sell Art: A Systematic Approach to Creating Relationships with Collectors and Closing the Sale How to Sell Art: A Systematic Approach to Creating Relationships with Collectors and Closing the Sale by J. Jason Horejs
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“salesmanship is not about talking; it is about listening. If you wish to become a great salesperson, be you artist or gallerist, start asking great questions, and start listening. I recently heard someone say (and I’m sorry, I don’t remember who it was or where I heard it) that if you are talking more than 35% of the time in a sales encounter, you are never going to make the sale. While this may have the ring of an unscientific, pulled-out-of-thin-air statistic, I know the underlying principle is true – listen more than you talk. Respond to what you hear. Get out of your own way.”
J. Jason Horejs, How to Sell Art
“People Don’t Want You to Sell Them Something, But Are Happy to Have You Help Them Buy.”
J. Jason Horejs, How to Sell Art