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J. Jason Horejs’s Followers (2)
J. Jason Horejs
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“The truth is simple, if a little harsh. If you are not profitable in your artistic endeavors, you are a hobbyist, not a professional. Track your sales closely, and track your expenses. If there is no significant margin between the two, it is time to determine how to cut your expenses or raise your prices.”
― "Starving" to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art
― "Starving" to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art
“People Don’t Want You to Sell Them Something, But Are Happy to Have You Help Them Buy.”
― How to Sell Art
― How to Sell Art
“salesmanship is not about talking; it is about listening. If you wish to become a great salesperson, be you artist or gallerist, start asking great questions, and start listening. I recently heard someone say (and I’m sorry, I don’t remember who it was or where I heard it) that if you are talking more than 35% of the time in a sales encounter, you are never going to make the sale. While this may have the ring of an unscientific, pulled-out-of-thin-air statistic, I know the underlying principle is true – listen more than you talk. Respond to what you hear. Get out of your own way.”
― How to Sell Art
― How to Sell Art
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