Great Leads Quotes

“Shortened attention spans and increased skepticism have added new rules for an effective lead.”
― Michael Masterson, Great Leads: The Six Easiest Ways to Start Any Sales Message

“We all hate aristocrats, but we’d like to be one.”
― Michael Masterson, Great Leads: The Six Easiest Ways to Start Any Sales Message

“But, the Rule of One does not mean you can’t have a story and a secret and an emotionally-compelling fact in the same lead. It means that the lead is strongest that promotes one compelling idea by supporting that idea with all the appropriate techniques … stories,”
― Michael Masterson, Great Leads: The Six Easiest Ways to Start Any Sales Message