Velocity Quotes

“Wondering which half of your ad spend is wasted? Velocity says: ‘Wrong question. Try again.’ Instead of just interrupting people, serve them and make them feel something. Sorry, but that takes longer than thirty seconds. Make meaningful connections.”
― Ajaz Ahmed, Velocity: The Seven New Laws for a World Gone Digital

“You can’t improve what you can’t measure”
― Ajaz Ahmed, Velocity: The Seven New Laws for a World Gone Digital

“A Smith & Wesson beats four aces”
― Ajaz Ahmed, Velocity: The Seven New Laws for a World Gone Digital

“The interface determines the interaction. It results in a greater effect on decision-making than cost.”
― Ajaz Ahmed, Velocity: The Seven New Laws for a World Gone Digital

“Make the complicated simple. And the simple interesting”
― Ajaz Ahmed, Velocity: The Seven New Laws for a World Gone Digital

“In the age of connectedness the solution is to create ideas that people want to share.”
― Ajaz Ahmed, Velocity: The Seven New Laws for a World Gone Digital

“We don’t build services to make money; we make money to build better services.’ Mark Zuckerberg, Facebook”
― Ajaz Ahmed, Velocity: The Seven New Laws for a World Gone Digital

“IV. Convenient is the enemy of right Velocity needs you to be streamlined. The requisite craftsmanship takes perseverance and discipline. Obsess over important details, and edit ferociously. Never have anything to apologise for.”
― Ajaz Ahmed, Velocity: The Seven New Laws for a World Gone Digital