101 contrarian Ideas About Advertising Quotes

“It's such a moronic strategy, it can only have come from a trained marketing professional.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“If we cannot provide clients with the one thing they really want from us -- creativity -- there is little future for the ad industry as it is currently configured.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“It is true that humans are not logic machines. But, remember, emotion is a response. Not a stimulus.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“there are two kinds of people: people who simplify things and people who complicate them.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“Now that computers can write and design ads, we can get down to the real business of advertising -- you know, meetings and downloads and uploads and briefings and off-sites and Powerpoints and metrics and brand audits and deep dives. We”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“  4. Politicians: Insufferable egotists pretending to be "public servants.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“Marketing Man is an imaginary character (or as we like to call him, a "target audience") who exists mainly in ad agency briefing documents and marketing department Powerpoint presentations.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“Nobody really knows what "creativity" is. Every year thousands of people take a pilgrimage to find out. This involves flying to Cannes, snorting cocaine, and having sex with smokers.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“When you say something that no one believes, you are not only wasting your money, you are undermining your credibility. And all the spurious "support points" in the world don't make absurd claims any more believable.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“What makes their new campaign so awful is that they're trying to convince business travelers that flying Southwest will make us more “productive.” Right. That's the big airline issue for me. Not price. Not schedule. Not comfort. Not reliability. "Bob, what airline you wanna take?" "I don't know. Which one makes me more productive?" It's such a moronic strategy, it can only have come from a trained marketing professional.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“report adds fuel to the ongoing disagreement between those who believe branding is a fundamental component of human existence -- like eating, breathing, sex and shoplifting -- and those who believe it's just a load of marketing bullshit.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“Scientists have named this newly discovered species “Nebranderthal Man" (Homo nebranderthalensis.)”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“Anthropologists speculate that previously there was another species of human-like primates that did not have the brand gene. These proto-humans walked upright and developed primitive tools, but couldn't tell Jif from Skippy, and believed Evian and Crystal Geyser were pretty much the same stuff. Scientists marvel at their survival.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“The most powerful force in marketing is not price, quality, distribution, advertising, or branding -- it's the resistance to change.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“10 Ideas For Transforming Advertising 1. No cranberry bagels at meetings. No exceptions. 2. While on duty, copywriters required to wear those Peruvian knit hats with the funny earflaps. 3. Reinstatement of the three martini lunch. After a 6-month trial period, optional upgrade to four. 4. Confiscate all computers and baseball caps from art directors. 5. Use of the following terms will be considered justifiable cause for termination: ecosystem, conversation, engagement, landscape, seared ahi tuna, and quirky. 6. When making presentations, account planners must dress up as pirates and hop around on one foot. 7. Breakthrough idea for tv spots: Animals that talk! 8. Criminalize all products containing pomegranates or acai berries. 9.  Increase touch points from 360 degrees to 380 degrees. 10. Require Sir Martin Sorrell to walk around with his weenie out.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“There is a lot to life beyond the computer screen. There is food and music and art and friendship and talking and laughing and flowers and sports and, as you say, an argument down at the pub. To say that the internet changed everything is simply an alarming assertion for an intelligent person to make. You are spending way too much time in front of a computer screen.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“I mean...um... they are Web 2.0 savvy consumers whose engagement with their own personal brands make them willing to join the conversation in an interactive way that leverages social media to become engaged customers for life. You know, that kind of thing. Well, whatever the hell they are, they got money and we want it! Remember, engaging content is how you engage their engagement.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“Hiring is everything. If you have terrific people the advertising business isn’t that difficult.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“Creativity is what happens after the strategy is done. Creativity is the process that transforms a strategy into a terrific ad.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising