Consumption Economics Quotes

“Want to fight commoditization and fly over the Margin Wall? Let’s start to innovate not just on what our products can do, but how we can get users to fully use them!”
― J.B. Wood, Consumption Economics: The New Rules of Tech

“They will bury your brand in their solution unless you prove it is in their best interest to do otherwise.”
― J.B. Wood, Consumption Economics: The New Rules of Tech

“Bezos does not fear plunging prices for storage and computing cycles; he wants to be the guy who leads it there!”
― J.B. Wood, Consumption Economics: The New Rules of Tech

“for technology companies, on any given deal, profitable revenue was locked in before any end-user consumption began. The product revenue, the professional services revenue, and the first year of maintenance were in the bank, whether the customer achieved the project return on investment on the technology or not.”
― J.B. Wood, Consumption Economics: The New Rules of Tech

“The Consumption Gap is based on the idea that technology companies can add features and complexity to their products at a much more rapid rate than their customers have the ability to consume them.”
― J.B. Wood, Consumption Economics: The New Rules of Tech