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Consumption Economics: The New Rules of Tech
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Consumption Economics: The New Rules of Tech

3.91  ·  Rating details ·  276 Ratings  ·  16 Reviews
If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “ ...more
Hardcover, 232 pages
Published November 1st 2011 by Point B Inc (first published October 27th 2011)
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Silvio Restrepo
Jun 29, 2013 rated it really liked it
Informative and intriguing perspective on the the impact of consumerization to the world of enterprise software sales and purchasing. Provided a new perspective; risks shift to the vendor, adoption and ROI are better measures for the customers for valuing software purchases. increased revenue requires an increased volume of micro-transactions .
Lance Ludman
Or Crossing the (SaaS) Chasm.

Nicely structured and usefully provocative. An easy and necessary read for anyone working in the software space post-2010. Glad to see reference too Geoff Moore and Phil Lay.
Sep 19, 2016 rated it liked it
the relevance of the book was more prominent during the 2012 -2014 period. now since it's after the fact of cloud adoption by tech and consumer companies the book serves the purpose of CV revalidation of the facts you are aware of.
Nigel Street
Dec 13, 2016 rated it really liked it
Compelling case made for the transformation taking place in the tech sector. The authors successfully bring the issues with making the necessary changes to the fore. The ability to act on these and mitigate, particularly the change to the revenue flow, is still a debatable point as can be seen with other disruptive forces. Like all books of their ilk there is a tendency to repeat themselves however by and large the phenomena is well articulated with the reference to tree, branch, leave particula ...more
Amund Frislie
Sep 16, 2015 rated it really liked it
Shelves: reference-book
Insightful and still relevant (written in 2011)
A bit repetitive

Key takeaways
1. The true power of Cloud: connecting tech and end-user in real time + ability to aggregate and analyze usage data
2. Simplicity is the new sophistication (unused features are not neutral, but negative)
3. The need to harmonize services across all departments, make everyone responsible for driving consumption, and potentially establish a new services organization responsible for driving product improvements, self-support
Craig Dube
May 14, 2013 rated it really liked it
Shelves: business, non-fiction
Good book to describe the mind shift involved with the cloud and the resulting economics. Very relevant for high tech industry today and I believe it highlighted a number of challenges to the traditional software companies (including the one I work for). I found the first half the most interesting and relevant but felt it dragged for a bit while describing the change required for Service organizations. Still a very good read for those in the industry.
Aug 04, 2013 rated it it was amazing
The only business book I have read that was fascinating end to end and didn't feel like somebody took a pamphlet and turned it into a book by repeating themselves over and over. Plus, it was reading about my industry (technology) by somebody who knows my industry intimately. Awesome book. Highly recommend reading if you are in tech.
Jun 05, 2013 rated it really liked it  ·  review of another edition
The book discusses the shift away from up front up-front to consumption based billing. Worth reading - it covers the changes occurring in how companies buy technology and services and how this will impact technology companies selling processes.
Luis Francisco Rebosa
A little redundant

The book is good but a little redundant. I think it could be shorter and still deal with the topic, which is actually a great one. I totally agree with the author's point that consumption is the current most relevant subject for technology companies.
Sep 27, 2013 rated it really liked it
Very good book explaining why the economics of the cloud will forever change IT.
Nicole Welch
Dec 10, 2014 rated it really liked it  ·  review of another edition
Good overview

Good read for techies. overview of the cloud, why we are moving that way, and the impact on IT organizations.
Mar 12, 2016 rated it it was amazing
Shelves: computer, non-fiction
Another must-read for anyone working in the IT field. It helps understanding what is driving the biggest IT companies and what they are aiming for in the next couple of years.
Jan 29, 2014 rated it really liked it
Shelves: business
A little dated, but well worth the investment of time.
Leslie Menegaz
Apr 18, 2013 rated it liked it
A great reminder on how history repeats itself with new trends to support the evolution of business. Interesting read for someone just moving into cloud-based work on why business is going there.
Aug 01, 2012 rated it it was amazing
I found this most interesting because it covered the real, "why," behind cloud computing...from a buyer's perspective.
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“Bezos does not fear plunging prices for storage and computing cycles; he wants to be the guy who leads it there!” 0 likes
“They will bury your brand in their solution unless you prove it is in their best interest to do otherwise.” 0 likes
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