Designing for Growth Quotes

“Observing, it turns out, does more than activate our visual perceptions; observed actions are mapped onto our motor systems. So if you are watching someone hitting a baseball, you're actually practicing your swing in your head. You are working all the neurological connections that you need to actually stand up and swing the bat. And so seeing can be a powerful enabler of doing (as well as a powerful enabler of empathy).”
― Jeanne Liedtka, Designing for Growth: A Design Thinking Toolkit for Managers

“Storytelling is the difference between solving a problem and creating a cause. Lists solve a problem: Here's an issue we face, let's create a pro and con list about how to solve it and then pick the best option. A cause is something that ignites people and unites people. That is what a good story does: It creates a cause.”
― Jeanne Liedtka, Designing for Growth: A Design Thinking Toolkit for Managers

“The world that used to give us puzzles but now dishes up mysteries.”
― Jeanne Liedtka, Designing for Growth: A Design Thinking Toolkit for Managers

“large organizations are designed for stability and control, and are full of people with veto power over new ideas and initiatives. They are the “designated doubters.”
― Jeanne Liedtka, Designing for Growth: A Design Thinking Toolkit for Managers