Marketing 6.0 Quotes

“The Internet has given customers more media choices and control over purchasing decisions.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Marketing's purpose always is to enhance people's lives and contribute to the common good.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“phygital—a hybrid of physical and digital.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“The second type is spatial marketing experience. Spatial marketing is revolutionizing how businesses interact with customers by seamlessly integrating physical objects with human behavior.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Combining physical and digital experiences can create a more memorable and engaging customer experience beyond what is possible with just one medium.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“One of the key roles of marketing is to communicate value and build trust with the customers,”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Each sensory stimulus conveys specific messages to the audience, shaping brand personalities and product quality.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Delivering Immersive Experiences for the Five Senses”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“One of the key challenges is that, as the trends after the pandemic indicate, people are returning to in‐person experiences, which means that most customer experiences will likely take place in the physical world in the next few years. Nevertheless, most of the data that businesses collect is digital. Hence, there is a need to find a way to capture these customer experiences in the physical world, convert them into digital data, and provide real‐time feedback.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“participative, frictionless, and storytelling experiences. When carefully orchestrated, these components create a fully immersive experience for the customers.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Trust Gap”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“minimal social interaction”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Given the narrow window of opportunity, short‐form content is ideal for micro‐moments.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Smartphones and other devices, such as tablets and laptops, provide access to social media content and e‐commerce applications.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“AI analyzes user behavior and interests and delivers personalized content to specific user segments.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Artificial intelligence (AI), the fourth component, plays a vital role behind the scene.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“While social media is mainly a communication channel, the third component, e‐commerce, is a sales channel.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“The second component is social media, which has become the primary channel for distributing and amplifying content.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“slides, games, videos, short films, and even feature films.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“short messages, press releases, articles, newsletters, whitepapers, case studies, and even books. It”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“There are five essential components to marketing in a digital world, the first being content.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Marketing 4.0: Moving from Traditional to Digital,”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Marketing is also responsible for expanding the market and driving growth.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“One of the key roles of marketing is to communicate value and build trust with the customers, allowing brands”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“product‐driven marketing (1.0) to customer‐oriented marketing (2.0) to human‐centric marketing (3.0).”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Marketing 3.0, customers look for not only functional and emotional satisfaction but also spiritual fulfillment from the brands they choose.”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“Marketing 3.0: From Products to Customers to the Human”
― Philip Kotler, Marketing 6.0: The Future Is Immersive

“From Multi to Omni to Meta”
― Philip Kotler, Marketing 6.0: The Future Is Immersive