Brandwashed Quotes

“In a surprising 2008 study, researchers at the University of Bath, UK, found that the fear of failure drives consumers far more than the promise of success; the latter oddly tends to paralyze us, while the former spurs us on (and pries open our wallets). In fact, as the study found, the most powerful persuader of all was giving consumers a glimpse of some future “feared self.”24”
― Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

“As James U. McNeal, a professor of marketing at Texas A&M University, puts it, “75 percent of spontaneous food purchases can be traced to a nagging child. And one out of two mothers will buy a food simply because her child requests it. To trigger desire in a child is to trigger desire in the whole family.”
― Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

“1. In sum, a habit is formed during the dream stage, then the habit is reinforced and permanently embedded during the routine stage, at which time we are unconsciously longing for the dream-stage feelings we left behind at the beach or at the spa or at that outdoor concert. This, in fact, is why most beverage brands are so ubiquitously present at summertime music festivals and concerts; those companies know this is one of the best windows to hook new customers on their products. Red Bull, for example, got its start by distributing free caseloads of the stuff at cool “hangouts” like malls and surfing shops, where teenagers and college kids tend to gather to escape the mundane routines of their everyday lives (by the way, it’s no coincidence that malls and certain kinds of stores become the “cool” hangout location—that’s another happy “accident” engineered largely by marketers. The company knew that if it caught these kids in their dream stage, once Monday rolled around and they went back to their classes, chores, and homework, they’d associate Red Bull with the carefree feeling of hanging out at the surf shop—and pretty soon they’d be hooked.”
― Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

“A recent study by two York University researchers found that Big Pharma spends nearly twice as much on promotion and advertising as it does on research and development.”
― Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

“La palabra «nostalgia» viene de la palabra compuesta griega nosto, que significa «ir a casa», y algos, que significa «dolor».”
― Martin Lindstrom, Así se manipula al consumidor: Cómo las empresas consiguen lavarnos el cerebro y que compremos sus marcas (Gestión 2000)

“Americans are the most overmedicated people on earth, with overall domestic sales of prescription drugs totaling $ 235.4 billion. 33”
― Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy