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Disrupt: Think the Unthinkable to Spark Transformation in Your Business Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams
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“A disruptive hypothesis is an intentionally unreasonable statement that gets your thinking flowing in a different direction.”
Luke Williams, Disrupt: Think the Unthinkable to Spark Transformation in Your Business
“Ferguson also takes a swipe at the conventional wisdom surrounding aspects of World War I. “The key to the Allies’ victory was not an improvement in their ability to kill the enemy,” Ferguson argues, “but rather a sudden increase in the willingness of German soldiers to surrender.”
Luke Williams, Disrupt: Think the Unthinkable to Spark Transformation in Your Business