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Disrupt: Think the Unthinkable to Spark Transformation in Your Business
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Disrupt: Think the Unthinkable to Spark Transformation in Your Business

3.76  ·  Rating details ·  466 ratings  ·  29 reviews
For more and more companies in a world that's changing fast, there s only one way to win the game: transform it entirely. For anyonewho wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. "Disrupt" "Think the Unthinkable to Spark Transformation in Your Business" shows how to generate ...more
Hardcover, 198 pages
Published December 18th 2010 by FT Press (first published December 1st 2010)
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Jul 19, 2012 rated it really liked it
A clever book written by the head of a clever design company that argues for overturning your industry by asking what the opposite is of every idea you take for granted. Like socks, for example. Why just pairs of socks, endlessly? Why not 3 in a pack, so you always have 2, and all three different (but coordinated) so that you don’t have to worry about mis-matched socks. A brilliant idea, and a company, Little MisMatched, that is an extraordinary success.
Jul 17, 2017 rated it really liked it  ·  review of another edition
Spent some time perusing and flipping through for ideas for a presentation. Will be a good reference in the future.
Chris McDonnell
Mar 23, 2013 rated it liked it
Shelves: design
Most memorable quote
"[There is a] surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality."

Tweet review
The step-by-step recipe book for cooking up ways to upend mundane businesses in ways that are meaningful to the user

Full review
Don't let my three star review fool you; Disrupt is an important read. I chose to rate it with three starts because the book is just as
Richard Bravman
Jul 10, 2011 rated it really liked it
I'm a fan of "design thinking" (Apple's secret sauce). I also believe that ANY industry can be disrupted, and probably will. Better to be the disrupter than the disruptee. This book, by Frog Design's CEO, provides insight into how... Recommended, with enthusiasm. ...more
Apr 11, 2011 rated it it was amazing
Brilliant book on how to create innovative products & services, complete with step-by-step instructions. It's like your own manual on conducting a innovation workshop. Recommended for anyone who is looking for new ways to shake up their business. ...more
Diana Shaffner
Jul 22, 2019 rated it liked it
Shelves: business
Even in our times where everything seems to be changing rapidly and constantly, there are still great opportunities for even bigger and better change. That change can be delivered not by improvement of what's already there but by total disruption. The author walks a reader through the stages of developing a disruptive idea and then executing on this idea. The individual steps seem a bit drawn out and overly lengthy. However, the main premise of the book which is to embrace the idea of being the ...more
Apr 01, 2019 rated it it was ok
good if you are trying to start a company that sells a product. not good if it's a service business.. ...more
Antonio Vernacchio
Starts off slow and very basic. Finishes with good advice on a 9 minute pitch for your disruptive idea. Will use the 9 minute pitch in the future to disrupt the way we think about how we do work.
May 25, 2019 rated it really liked it
Shelves: master
Enjoyable recipe for a different innovation method. It’s going to be a great reference for an attractive presentation structure.
Jan 26, 2016 rated it it was amazing
Shelves: self-help, business
"So, how do you go about making disruptive thinking part of your skill set? Well, it's not about hiring the right people or spending more money on training or traditional approaches to innovation. The good new is that schools around the world are already teaching disruptive thinking to their students. The bad news is that , instead of being taught in MBA programs, this new thinking style is taught in design schools."

Those are the people currently being taught to think "disruptively." This book i
Matthew Hodge
Jul 06, 2015 rated it liked it
Shelves: marketing, kindle
I really like the concept here - about having a disruptive idea that you can break into the market with. So not just a better version of what you already do but a totally new idea to cut through.

However, because Luke Williams is writing from the perspective of a designer rather than a marketer, I sometimes found some of his examples and ideas to be less feasible than others. (Perhaps in my industry.)

Still, great framework for thinking about disruptive ideas and worth reading for a great chapter
Aug 18, 2013 rated it really liked it
I skimmed through this book and have to say it's the only book that I've seen that actually captures a design process well for the layman reader. Too many design books are aimed at other designers, or at describing the design process for nondesigners (but not in enough detail that these people could actually perform a design process). That really helps with the mystique designers seem to have created for themselves, but isn't helpful in leu of the lack of design talent in certain industries. Wit ...more
Leader Summaries
Aug 02, 2014 rated it it was amazing
Desde Leader Summaries recomendamos la lectura del libro Ideas disruptivas, de Luke Williams.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: innovación, técnicas de creatividad, innovación, desarrollo y cambio.
En el siguiente enlace tienes el resumen del libro Ideas disruptivas, Cómo pensar lo impensable y sorprender al mercado con productos poco convencionales: Ideas disruptivas
Eugene Leventhal
Oct 31, 2014 rated it it was amazing
Shelves: start-up
i thought this was a very good read. i had the pleasure of sitting through a lecture that Luke Williams gave, and if you read the book with his jovial personality and aussie accent in mind, it makes even more of a great read. the methodology he describes is and important one for anyone interested in creating new ideas/businesses. short, quick read that offers an overview at the end that can serve as a great guide once you've read the book. highly recommend it ...more
Jose Papo
Oct 06, 2013 rated it it was amazing
Very good book to help you have good disruptive ideas. Gives a structured process to think big and different. I also liked it because it´s not isolated from the customers. One of the steps in the process is to observe and use ethnographic tools to understand the customer hidden needs and see if your disruptive ideass could really make sense. Overall a nice and small book about disruptive thinking and how to apply it in your business.
Prateek Vasisht
Aug 20, 2014 rated it really liked it
Shelves: innovation
Craft your disruptive hypothesis Be wrong at the start, to be right at the end Discover your best disruptive opportunities Explore the most unexpected corners of your environment Efficiently shape your disruptive solution Avoid the resource-killer that is "novelty for novelty's sake" Make your winning disruptive pitch Under prepare the obvious, over prepare the unusual ...more
Alan Kercinik
Dec 07, 2011 rated it really liked it
Must read for anyone in the idea business. Some interesting thoughts and strategies to turning your ideas upside down. I hate creativity just for creativity's sake. (Like when George Lucas uses CGI for no other reason than to show off he can.) This book is about finding good, viable solutions to vexing problems. Great examples throughout. ...more
Dave Gerhart
Aug 30, 2014 rated it really liked it
I enjoyed this book a lot. If you are looking to grow and disrupt the norm, I would recommend this book. I read it through without having an idea of what I was going to develop. I will have to read it again when I want to disrupt and tackle a new project.
Ishé Reyes
Nov 23, 2014 rated it it was amazing  ·  review of another edition
Great case studies and very easy to start nailing the new way to think our modern lives require. Interesting.
Don Keeting
May 29, 2013 rated it it was amazing
It is a manual for learning how to think creatively.
Mar 16, 2012 rated it it was ok
Shelves: non-fiction
Manual for developing, prototyping, testing, presenting and selling your disruptive idea... Took me ages to get through this (only stubbornness got me through).
Travisimo Baldwin
Jan 13, 2013 rated it really liked it
Covers inspirational case studies and good principals for stimulating disruption with clients.
Mar 11, 2014 rated it really liked it
Such an inspirational speaker and a very detailed how to book on how to think disruptively and how to create new industries.
Aug 12, 2015 added it
A quick read, and an interesting one. Mostly I enjoyed it for the examples of start-ups -- how each of them 'disrupted' the market in innovative ways. ...more
Apr 15, 2013 rated it really liked it
Inspiring Book! Lots of ideas, and definitely one I want to keep around
rated it it was amazing
Mar 31, 2012
Mohammad Al-Ameen
rated it it was amazing
Nov 21, 2015
Max Hobbs
rated it it was ok
Jul 12, 2011
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One of the great pleasures of historical fiction is the time-travel element. In the hands of a skilled author, works of historical fiction can...
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“Ferguson also takes a swipe at the conventional wisdom surrounding aspects of World War I. “The key to the Allies’ victory was not an improvement in their ability to kill the enemy,” Ferguson argues, “but rather a sudden increase in the willingness of German soldiers to surrender.”5” 0 likes
“A disruptive hypothesis is an intentionally unreasonable statement that gets your thinking flowing in a different direction.” 0 likes
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