Lean Marketing Quotes

“The Amateur on a Journey: The Amateur on a Journey archetype openly admits that they have limited or no expertise in their field of focus but will take you on their journey to mastery and discovery. They share both their wins and losses along the way”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“The Curator: The Curator archetype creates a lot of value by sifting the wheat from the chaff. Their value proposition is that they’ll save you time and effort by sorting through everything and only sharing valuable and interesting content with you. Media companies”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“The following are what I call micrometrics. In isolation”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“All other things being equal (and they never are)”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“I think it would be fair to assume that packages have as close to a 100 percent open rate as you can possibly get.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“Positive comments from trusted authorities”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“Maybe the penny has dropped that your product isn’t a silver bullet and will require effort on their behalf. Either way”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“cut corners,”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“Direct response marketers who embraced this new medium early were buying ads for 10 cents a click and making out like bandits as they would arbitrage those clicks for profits.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“opinionated”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“too heavily skewed”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“By the way”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“behavior-driven results.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“inordinate”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“As you become more successful”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“ripped off”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“For a long time”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“diverge”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“Some key principles include defining value from the customer’s viewpoint and delivering it, continuous improvement in how value is delivered, eliminating the use of resources that are wasteful or don’t contribute value, and producing what’s needed only when it’s needed.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“The reality is you don’t get what you deserve; you get what you negotiate. If life were a meritocracy, then nurses, firefighters, and schoolteachers would be the highest-paid people in our society. Yet many entrepreneurs still hope that the value they bring will shine through in the marketplace. Hope is not an effective marketing strategy. Value needs to be elevated and made visible. When merit and visibility combine, they create an unstoppable force.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“Hope is not an effective marketing strategy. Value needs to be elevated and made visible.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“The reality is you don’t get what you deserve; you get what you negotiate”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“You can have everything in life you want, if you will just help other people get what they want.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.