Lean Marketing Quotes

“too heavily skewed”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“By the way”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“behavior-driven results.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“inordinate”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“As you become more successful”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“ripped off”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“For a long time”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“diverge”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“Some key principles include defining value from the customer’s viewpoint and delivering it, continuous improvement in how value is delivered, eliminating the use of resources that are wasteful or don’t contribute value, and producing what’s needed only when it’s needed.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“The reality is you don’t get what you deserve; you get what you negotiate. If life were a meritocracy, then nurses, firefighters, and schoolteachers would be the highest-paid people in our society. Yet many entrepreneurs still hope that the value they bring will shine through in the marketplace. Hope is not an effective marketing strategy. Value needs to be elevated and made visible. When merit and visibility combine, they create an unstoppable force.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“Hope is not an effective marketing strategy. Value needs to be elevated and made visible.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“The reality is you don’t get what you deserve; you get what you negotiate”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.

“You can have everything in life you want, if you will just help other people get what they want.”
― Allan Dib, Lean Marketing: More Leads. More Profit. Less Marketing.