The Search Quotes

“Link by link, click by click, search is building possibly the most lasting, ponderous, and significant cultural artifact in the history of humankind: the Database of Intentions.”
― John Battelle, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

“For an organization consisting mainly of engineers, whiteboards served as the corporate equivalent of the water cooler.”
― John Battelle, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

“Gross’s core insight, the one that now drives the entire search economy, is that the search term, as typed into a search box by an Internet user, is inherently valuable—it can be priced.”
― John Battelle, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture