John Battelle



Average rating: 3.82 · 4,678 ratings · 154 reviews · 2 distinct worksSimilar authors
The Search: How Google and ...

3.83 avg rating — 4,674 ratings — published 2005 — 25 editions
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Web Squared: Web 2.0 Five Y...

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3.50 avg rating — 4 ratings — published 2009 — 5 editions
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“For an organization consisting mainly of engineers, whiteboards served as the corporate equivalent of the water cooler.”
John Battelle, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

“Gross’s core insight, the one that now drives the entire search economy, is that the search term, as typed into a search box by an Internet user, is inherently valuable—it can be priced.”
John Battelle, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture



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