A Practical Guide to Information Architecture Quotes

“When I start a piece of work with a client, I want to know two things straight away: why are they doing this work, and what do they want to achieve when it’s finished. You may be surprised (though I’m not any more) to hear that in most cases no-one actually knows.”
― Donna Spencer, A Practical Guide to Information Architecture

“People suitable for designing the IA for a site could include: business analysts usability specialists writers graphic designers web developers project managers Their skills should include: empathy with people language ability to synthesise different types of information attention to detail great communication skills”
― Donna Spencer, A Practical Guide to Information Architecture

“But good information architecture can do more than just help people find objects and information. It can empower people by making it easier for them to learn and make better decisions.”
― Donna Spencer, A Practical Guide to Information Architecture