Marketing Lessons from the Grateful Dead Quotes

“Organize your marketing team in this way: You want someone responsible for “getting found” (filling the top of your funnel), someone responsible for “converting” the folks who are getting pulled in, and someone responsible for “analyzing” the numbers and helping you make better decisions.”
― David Meerman Scott, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History