Understanding Media Quotes

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Understanding Media: The Extensions of Man Understanding Media: The Extensions of Man by Marshall McLuhan
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Understanding Media Quotes Showing 1-17 of 17
“The medium is the message.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“Art is anything you can get away with.”
Marshall McLuhan, Understanding Media: The Extensions of Man
tags: art, humor
“Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism. ”
Marshall McLuhan, Understanding Media: The Extensions Of Man
“The artist is always engaged in writing a detailed history of the future because he is the only person aware of the nature of the present.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“Rationality or consciousness is itself a ratio or proportion among the sensuous components of experience, and is not something added to such sense experience. Subrational beings have no means of achieving such a ratio or proportion in their sense lives but are wired for fixed wave lengths, as it were, having infallibility in their own area of experience. Consciousness, complex and subtle, can be impaired or ended by a mere stepping-up or dimming-down of any one sense intensity, which is the procedure in hypnosis. And the intensification of one sense by a new medium can hypnotize an entire community.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“In accepting an honorary degree from the University of Notre Dame a few years ago, General David Sarnoff made this statement: “We are too prone to make technological instruments the scapegoats for the sins of those who wield them. The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“War and the fear of war have always been considered the main incentives to technological extension of our bodies. Indeed, Lewis Mumford, in his The City in History, considers the walled city itself an extension of our skins, as much as housing and clothing. More even than the preparation for war, the aftermath of invasion is a rich technological period; because the subject culture has to adjust all its sense ratios to accommodate the impact of the invading culture.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“The price of eternal vigilance is indifference.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“Delegated authority is lineal, visual, hierarchical. The authority of knowledge is nonlineal, nonvisual, and inclusive.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“Jack Paar mentioned that he once had said to a young friend, “Why do you kids use ‘cool’ to mean ‘hot’?” The friend replied, “Because you folks used up the word ‘hot’ before we came along.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“Arquímedes dijo una vez: <> Hoy en día, habría señalado nuestros medios de comunicación electrónicos y habría dicho: <>. Pero una vez que hemos entregado nuestros sentidos y nuestros sistemas nerviosos a las manipulaciones de quienes tratan de sacar provecho aniquilando nuestros ojos, oídos, nervios y cerebro, el resultado será que ya no tendremos derechos.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“The alphabet (and its extension into typography) made possible the spread of the power that is knowledge, and shattered the bonds of tribal man, thus exploding him into an agglomeration of individuals. Electric writing and speed pour upon him, instantaneously and continuously, the concerns of all other men. He becomes tribal once more. The human family becomes one tribe again.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation or like giving the Earth's atmosphere to a company as a monopoly...As long as we adopt the Narcissus attitude of regarding the extension of our own bodies as really *out there* and really independent of us, we will meet all technological challenges with the same sort of banana skin pirouette and collapse.”
Marshall McLuhan, Understanding Media: The Extensions of Man
“Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms.”
Marshall McLuhan, Understanding Media: The Extensions of Man