New Business Road Test Quotes

“The story of Whole Foods Market provides dramatic evidence of the power of macro trends to create opportunities that savvy entrepreneurs can capitalize on. Such trends – in this case, sociocultural ones – create groups of customers having needs not served well by incumbent companies. The trend towards health and nutrition that began in the 1980s is still going strong,”
― John W. Mullins, The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up

“There is a tide in the affairs of men, which, taken at the flood, leads on to fortune . . . We must take the current when it serves, or lose our ventures. William Shakespeare1”
― John W. Mullins, The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up

“Successful entrepreneurial ventures are about serving customers and their needs and resolving their pain. Not just any customers. Target customers. It”
― John W. Mullins, The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up