Guerrilla Marketing Quotes

“if you can talk to them about themselves, you'll have their full attention.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“you don't need many. You need only one good one.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“If you can't convert those people to paying customers, you'll have failed at one of Internet marketing's necessities—converting visitors to customers.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Creativity comes from knowledge. You must have knowledge of your own product or service, your competition, your target audience, your marketing area, the economy, current events, and the trends of the time. With this knowledge, you’ll have what it takes to develop a creative marketing program, and you’ll produce creative marketing materials.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“1. The brain uses images to help the conscious mind understand.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism. Away from the business arena, the term is street cred, and it's the road to respect.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“quality is not what you put into your product or service but what your customers get out of it.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Relationship innovation is more important to women than product innovation is.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“instead of saying "fifty-five and older," say "fifty-five and better.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Because they are so intimidated and worried about making mistakes, they simply don't do it.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“The idea is to have a wonderfully responsive list of people who opted in to your list, and then to send them a brief e-mail with a hyperlink to your Web site. That e-mail must be readable on one screen with no scrolling.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“The simple point is that people want to feel good about themselves and about the decisions they make. Build that into your marketing, and”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“If your goal is prospects who make rapid yet stable purchasing decisions, you must consciously begin to market to their unconscious minds.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“5. The unconscious mind makes decisions before consulting the conscious.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“4. The unconscious mind can understand and link multiple messages.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“3. The unconscious mind controls the internal dialogue.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“2. The unconscious mind is much smarter than the conscious mind.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Along with that warning comes a strong suggestion that you market directly to the unconscious mind of your prospects. There are five reasons you should do this.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Brain righties love open space.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“To address right-brained people, you use pictures, appeals to the imagination, color, rhythm, and space.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“to appeal to left-brained people, your messages should have a lot of numbers because brain lefties love specific references.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“a surefire way to access that unconscious mind: repetition.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“I attended a board meeting the next year when the chairman announced that the year would be devoted to no growth.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“What do women look for when selecting a service station? Right, clean rest rooms.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“He broke the bank with that claim, and he lived up to it. Although he could have mentioned a myriad of other benefits, it was the lack of waiting that hit the bulls-eye for him.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“If they send you an e-mail, respond within twenty-four hours, though two hours is far better, and two minutes is best.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Time, though you've probably lived all your life believing the contrary, is not money. If you run out of money, there are many ways to scrounge up more. If you run out of time—well, that's all she wrote.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“You don't have to give away free things in order to be generous. You can prove your generosity by your ability to listen and see things from your customer's point of view. You can prove it by your willingness to share information, by the inside tips you give to your customers.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Without passion, there is little enthusiasm. Without enthusiasm, profits are few and far between.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness