Emotional Branding Quotes

“Money can’t buy love.”
― Marc Gobe, Emotional Branding: The New Paradigm for Connecting Brands to People

“A new philosophy is sweeping over businesses that privileges creation, imagination, and responsibility to the people.”
― Marc Gobe, Emotional Branding: The New Paradigm for Connecting Brands to People

“Buying is an activity understood by economists. Shopping is a phenomenon of interest to anthropologists and sociologists.”
― Marc Gobé, Emotional Branding: The New Paradigm for Connecting Brands to People