Emotional Branding Quotes

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Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobé
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Emotional Branding Quotes Showing 1-3 of 3
“A new philosophy is sweeping over businesses that privileges creation, imagination, and responsibility to the people.”
Marc Gobe, Emotional Branding: The New Paradigm for Connecting Brands to People
“Buying is an activity understood by economists. Shopping is a phenomenon of interest to anthropologists and sociologists.”
Marc Gobé, Emotional Branding: The New Paradigm for Connecting Brands to People