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Emotional Branding: The New Paradigm for Connecting Brands to People
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Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic
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Paperback, 352 pages
Published
February 9th 2010
by Allworth
(first published 2001)
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There was a time that if you had a product, someone would buy it. You didn’t have to worry about reaching your target audience, how the packaging would make people feel, or how the product would make the consumer’s life better. People were eager for new products so if you had something to sell people would line up to try almost anything.
Today, we have choices. So many choices. If you go to your local Wal-Mart looking for a toaster, you’ll find dozens of different types. Each has a variety of di ...more
Today, we have choices. So many choices. If you go to your local Wal-Mart looking for a toaster, you’ll find dozens of different types. Each has a variety of di ...more

Una obra maestra. El maestro Marc Gobé que en paz descanse, nos presenta todo lo que el marketing emocional puede hacer por su marca. Lo de hoy es crear experiencias emocionales para encantar a los clientes, llegando a su corazón y emociones. Uno de los mejores libros de marketing del mundo. Una chica me lo vendió a un precio regalado, realmente no sabía que tenía en sus manos una obra maestra.

Una parada obligatoria para cualquier persona en el mundo del desarrollo de marca y mercadeo en general. Una visión clara y llena de ejemplos de la forma en que las grandes marcas parten de elementos emocionales para construir la relación con sus clientes, desde su imagen corporativa, diseño de sus tiendas y empaques, hasta sus relaciones públicas, estrategias de venta y políticas de comunicación.
Con una prosa clara, Gobé muestra cómo el mercado actual está virando de la razón a la emoción, del ...more
Con una prosa clara, Gobé muestra cómo el mercado actual está virando de la razón a la emoción, del ...more

a little bit too hokey and qualitative for me. there is value in quantitative analysis too-- populations behave in a certain way that is predictable, the mind is mysterious but not so much that you can't predict group behavior.
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Mar 29, 2013
Lori Grant
rated it
really liked it
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review of another edition
Shelves:
marketing-branding
A should-read book on branding for the knowledge worker, manager, executive, or entrepreneur.

Jun 08, 2020
Dara Dharmesti
added it
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Never trust a business book where the writer uses an exclamation point every other sentence, or directs you to web sites where he "promises you a good laugh!"
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