Jenna’s Reviews > The Librarian's Nitty-Gritty Guide to Social Media > Status Update

Ask an unexpected question, share a terrific quote, tell a story, repost from a fan or follower, reply to another post as a springboard

The goal is not to be everywhere online; the goal is to communicate with patrons.

Google Alerts automatically sends email updates...when new mentions of specified keywords become known to google. For lib full name, variations, library/county

A 2011 study...found that FB engagement peaks at 3 different times of day: early morning (7), after work (5), and late evenings (11). Test knowledge through weekly features for human voice.

Facebook recommends pinning at least one post per week in order to extend the shelf life and interest of your content.

Prioritize the needs of the end user over the thing being promoted (what they will get out of it / targeted)

Using social media or texting, the library could create real-time updates and commentary along the bookmobile's routes... leeting their customers know where they are going to be ach day...demand[ing] a real-time communications platofrm to underpin it

Maybe you received a unique or interesting reference question? Post it along with the answer. Pique people's interest in what you do and what makes the library tick.

There's even a website devoted to embarrassing Fcebook threads, www.failbooking.com.