Daniela Natalia’s Reviews > Start with Why: How Great Leaders Inspire Everyone to Take Action > Status Update

"With perfect irony, we, the manipulators, have been manipulatedby our own system." (pg. 34)


"...people don't buy WHAT you do, they buy WHY you do it." (pg. 41)

Our behavior is affected by our perceived truths. We make decisions based on what we think we know. 11

That the result went the way you wanted doesn't mean you can repeat it over and over. 13

Everything, every result we desire, starts with the same thing: a decision. 15

If companies don't know why their customers are their customers, probably they don't know why their employees are their employees either. 16

Since I can't mark the physical copy I am reading, I will be writing here the quotes I like the most throught my progress.

I've got one:
"That's what we do when we find something of value, we share it with the people we love."