Status Updates From Start with Why: How Great L...

Case in point, using Southwest as a shining example of brand loyalty. With the company's latest moves to protect its bottom line and increase profits at the expense of the satisfaction of the customers, it no longer holds up. I'm trying to look beyond the vehicle of the message and pay attention to the actual message because I think he's taking the long winded approach to say the same thing as The Serviceberry.

I fear this may be a little outdated in 2025 - the world has moved fast and far since the original publication. While human psychology is expected to remain quite consistent, I think the socio-economic changes in the world have actually resulted in a shift in both individual and community-based psyche.