Ashutosh’s Reviews > Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It > Status Update

It’s been an absolute delight so far. It’s not just revelationary (yes I just invented that word), but at times downright hilarious. Education + entertainment. I like. I finished Part 1 in one night. It was all was about understanding the concept of positioning by breaking it down into digestible components. Now on to Part 2, where the author teaches how to actually position a product.