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Getting to Yes: Negotiating Agreement Without Giving In

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The first chapter describes the differences between hard and soft positional bargaining and the principled negotiation method. The authors explain why hard and soft positional bargaining can be counterproductive in reaching an agreement. The four tenants of principled negotiation are introduced, which the next four chapters will focus on.
May 18, 2025 10:10PM
Getting to Yes: Negotiating Agreement Without Giving In


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