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The customer is an object to be manipulated , not a concrete person whose aims the businessman is interested to satisfy.

Effort in the Calvinistic doctrine had still another psychological meaning. The fact that one did not tire in that unceasing effort and that one succeeded in one's moral as well as one's secular work was more or less a distinct sign of being one of the chosen ones.

Private property is a necessary institution, at least in a fallen world; men work more and dispute less when goods are private than when they are common.

A colon is nearly always preceded by a complete sentence, and in its simplest usage it rather theatrically announces what is to come.

For a millennium and a half, punctuation's purpose was to guide actors, chanters and readers-aloud through stretches of manuscripts, indicating the pauses, accentuating matters of sense and sound, and leaving syntax mostly to look after itself.

Let's eat grandma. Let's eat, grandma - punctuation matters.

The English language first picked the apostrophe in the 16th century. The word in Greek means "turning away", and hence "omission" or "elision". In classical texts, it was used to mark dropped letters, as in t'cius for "Tertius"; and when English printers adopted it, this was still it's only function.

The initial letter of sentence was first capitalized in the 13 the century, but the rule was not consistently applied until the 16th.

Here I sit between my brother the mountain and my sister the sea. We three are in one in loneliness, and the love that binds us together is deep and strong and strange.

... to be enthroned is to be enslaved

And I have found both freedom and safety in my madness; the freedom of loneliness and the safety from being understood, for those who understand us enslave something in us.

For many people the age of thirty of forty is much more appropriate for learning - in the sense of understanding rather than for memorizing - than school or college age, and in many instances the general interest is also greater at the later age than at the stormy period of youth.

Originally, majority rule was an alternative to minority rule, the rule by the king or feudal lords. It did not mean that the majority was **right** . it meant that it is better for the majority to be wrong than for a minority to impose its will on the majority.

Unless man exploits others, he has to work in order to live.

... our intelligence helps us to produce weapons which our reason is not capable of controlling. Indeed, we have the know-how, but we do not have the know-why, nor the know-what-for.

Even from the nineteenth century to our day, there seems to have occurred an observable increase in stupidity, if by this we mean the opposite to reason, rather than to intelligence. In spite of the fact that everybody reads the daily paper religiously, there is absence of understanding of the meaning of political events which is truly frightening.

Money represents labor and effort in an astract form

Work is becoming more repetitive and thoughtless as the planners, the micromotionists, and the scientific managers further strip the worker of his right to think and move freely. Life is being denied; need for control, creativeness, curiosity, and independent thought are being baulked, and result, the inevitable result , is flight or fight .

What kind of men, then, does our society need? What is the “social character” suited to twentieth-century Capitalism? It needs men who co-operate smoothly in large groups; who want to consume more and more, and whose tastes are standardised and can be easily influenced and anticipated.