Michael

“People believe, thought Shadow. It's what people do. They believe, and then they do not take responsibility for their beliefs; they conjure things, and do not trust the conjuration. People populate the darkness; with ghosts, with gods, with electrons, with tales. People imagine, and people believe; and it is that rock solid belief, that makes things happen.”
― Neil Gaiman, American Gods

“You got to understand the god thing. It’s not magic. It’s about being you, but the you that people believe in. It’s about being the concentrated, magnified, essence of you. It’s about becoming thunder, or the power of a running horse, or wisdom. You take all the belief and become bigger, cooler, more than human. You crystallize.” He paused. “And then one day they forget about you, and they don’t believe in you, and they don’t sacrifice, and they don’t care, and the next thing you know you’re running a three-card monte game on the corner of Broadway and Forty-third.”
― Neil Gaiman, American Gods

“Have you thought about what it means to be a god?" asked the man. He had a beard and a baseball cap. "It means you give up your mortal existence to become a meme: something that lives forever in people's minds, like the tune of a nursery rhyme. It means that everyone gets to re-create you in their own minds. You barely have your own identity any more. Instead, you're a thousand aspects of what people need you to be. And everyone wants something different from you. Nothing is fixed, nothing is stable.”
― Neil Gaiman, American Gods

“Remember that misuse of language can lead to miscommunication, and that miscommunication leads to everything that has ever happened in the whole of the world.”
― Joseph Fink, Welcome to Night Vale