Jonnyc

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Book cover for The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
For example, if I was selling products at a discount, I would use big type for my prices and lots of busy graphic elements. In short, I would make the ad look like a typical discount ad. And conversely, if I was selling something expensive, ...more
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