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“Imagine your customer is a hitchhiker. You pull over to give him a ride, and the one burning question on his mind is simply Where are you going? But as he approaches, you roll down the window and start talking about your mission statement, or how your grandfather built this car with his bare hands, or how your road-trip playlist is all 1980s alternative. This person doesn’t care.”
― Summary of Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
― Summary of Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
“When you focus on solving problems or on making a difference, passion may follow, because you’re actually involved in the work you’re doing instead of just dreaming that you might be passionate about something.”
― Company of One: Why Staying Small is the Next Big Thing for Business
― Company of One: Why Staying Small is the Next Big Thing for Business
“choosing curiosity (wondering what might happen next) over worry (hoping that a certain specific thing will happen next, and fearing it might not) whenever you can.”
― Four Thousand Weeks: Time Management for Mortals
― Four Thousand Weeks: Time Management for Mortals
“The problem with trying to make time for everything that feels important—or just for enough of what feels important—is that you definitely never will. The reason isn’t that you haven’t yet discovered the right time management tricks or supplied sufficient effort, or that you need to start getting up earlier, or that you’re generally useless. It’s that the underlying assumption is unwarranted: there’s no reason to believe you’ll ever feel ‘on top of things,’ or make time for everything that matters, simply by getting more done.”
― Four Thousand Weeks: Time Management for Mortals
― Four Thousand Weeks: Time Management for Mortals
“Your purpose is the lens through which you filter all your business decisions, from the tiny to the monumental. We’re talking about who you work with, what you offer, where you focus your time and energy, and even how you define your audience. Determining the unique purpose that underpins your company of one isn’t always a quick or easy process, and there’s no spreadsheet that can crunch some numbers and spit out the answer. Figuring out your purpose requires actual reflection on both your own desires and the audience you want to serve. After all, doing business boils down to serving others in a mutually beneficial way. Customers give you money, gratitude, and a shared passion, and you address their problems by applying your unique skills and knowledge to what you sell them.”
― Company Of One: Why Staying Small Is the Next Big Thing for Business
― Company Of One: Why Staying Small Is the Next Big Thing for Business
Benjamin Mitchell’s 2025 Year in Books
Take a look at Benjamin Mitchell’s Year in Books, including some fun facts about their reading.
1,921 books
|
986 friends
3,967 books
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74 friends
566 books
|
39 friends
388 books
|
724 friends
902 books
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328 friends
433 books
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267 friends
566 books
|
105 friends
5,989 books
|
482 friends
More friends…
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