“Instead of imagining “if only this changed, I could thrive,” they have a down-to-earth view that most of what happens in our lives is not entirely within our control and the best we can do is to steer the boat a little as we float down the river of life.”
― Company Of One: Why Staying Small Is the Next Big Thing for Business
― Company Of One: Why Staying Small Is the Next Big Thing for Business
“Imagine your customer is a hitchhiker. You pull over to give him a ride, and the one burning question on his mind is simply Where are you going? But as he approaches, you roll down the window and start talking about your mission statement, or how your grandfather built this car with his bare hands, or how your road-trip playlist is all 1980s alternative. This person doesn’t care.”
― Summary of Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
― Summary of Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
“There is an alternative: the unfashionable but powerful notion of letting time use you, approaching life not as an opportunity to implement your predetermined plans for success but as a matter of responding to the needs of your place and your moment in history.”
― Four Thousand Weeks: Time Management for Mortals
― Four Thousand Weeks: Time Management for Mortals
“When you focus on solving problems or on making a difference, passion may follow, because you’re actually involved in the work you’re doing instead of just dreaming that you might be passionate about something.”
― Company of One: Why Staying Small is the Next Big Thing for Business
― Company of One: Why Staying Small is the Next Big Thing for Business
“Every business, theoretically is a lifestyle business, in that each represents your choice of how you want to live. If you want to work in the fast-paced corporate world, you have to accept that your life will have little room for something else. If you choose the growth-focused venture capital world, you have to accept being beholden to two groups of people: investors and customers (and what each wants could be vastly different). And if you work in a company where enough profit is acceptable, then your lifestyle can be optimized for more than just growing profit.”
― Company Of One: Why Staying Small Is the Next Big Thing for Business
― Company Of One: Why Staying Small Is the Next Big Thing for Business
Benjamin Mitchell’s 2025 Year in Books
Take a look at Benjamin Mitchell’s Year in Books, including some fun facts about their reading.
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