Benjamin Mitchell

“Imagine your customer is a hitchhiker. You pull over to give him a ride, and the one burning question on his mind is simply Where are you going? But as he approaches, you roll down the window and start talking about your mission statement, or how your grandfather built this car with his bare hands, or how your road-trip playlist is all 1980s alternative. This person doesn’t care.”
― Donald Miller, Summary of Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

“choosing curiosity (wondering what might happen next) over worry (hoping that a certain specific thing will happen next, and fearing it might not) whenever you can.”
― Oliver Burkeman, Four Thousand Weeks: Time Management for Mortals

“When you focus on solving problems or on making a difference, passion may follow, because you’re actually involved in the work you’re doing instead of just dreaming that you might be passionate about something.”
― Paul Jarvis, Company of One: Why Staying Small is the Next Big Thing for Business

“The problem with trying to make time for everything that feels important—or just for enough of what feels important—is that you definitely never will. The reason isn’t that you haven’t yet discovered the right time management tricks or supplied sufficient effort, or that you need to start getting up earlier, or that you’re generally useless. It’s that the underlying assumption is unwarranted: there’s no reason to believe you’ll ever feel ‘on top of things,’ or make time for everything that matters, simply by getting more done.”
― Oliver Burkeman, Four Thousand Weeks: Time Management for Mortals