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Every human being who reaches the age of understanding of the purpose of money, wishes for it. Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to
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“The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors.”
― Zero to One: Notes on Startups, or How to Build the Future
― Zero to One: Notes on Startups, or How to Build the Future
“There are two occasions when complaining is least appreciated in the world: (1) Whenever you tell someone else that you are tired. (2) Whenever you tell someone else that you don’t feel well. If you are tired, you can exercise several options, but complaining to even one poor soul, let alone a loved one, is abusing that person. And it won’t make you less tired. The same kind of logic applies to your “not feeling well.”
― Your Erroneous Zones
― Your Erroneous Zones
“All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.”
― Zero to One: Notes on Startups, or How to Build the Future
― Zero to One: Notes on Startups, or How to Build the Future
“This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.”
― Thinking, Fast and Slow
― Thinking, Fast and Slow
“This book is divided into three parts. The first section focuses on how habits emerge within individual lives. It explores the neurology of habit formation, how to build new habits and change old ones, and the methods, for instance, that one ad man used to push toothbrushing from an obscure practice into a national obsession. It shows how Procter & Gamble turned a spray named Febreze into a billion-dollar business by taking advantage of consumers’ habitual urges, how Alcoholics Anonymous reforms lives by attacking habits at the core of addiction, and how coach Tony Dungy reversed the fortunes of the worst team in the National Football League by focusing on his players’ automatic reactions to subtle on-field cues.”
― The Power Of Habit: Why We Do What We Do In Life And Business
― The Power Of Habit: Why We Do What We Do In Life And Business
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Scale Analytics Reading Group
Heqing’s 2025 Year in Books
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