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Gerardo A. Dada

Goodreads Author

Born

in Mexico

Website

https://www.OutPositionBook.com

Twitter

gerardodada

Genre

Business, Biography, Historical Fiction

Member Since

June 2015

URL

https://www.goodreads.com/gdada

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Gerardo A. Dada is a veteran technology marketing executive, strategic advisor, and author of OutPosition. With over 25 years of experience scaling tech companies and establishing market leaders, Gerardo has spearheaded marketing, positioning, and go-to-market strategies for global technology brands and high-growth innovators, including Microsoft, Rackspace, SolarWinds, Bazaarvoice, and Catchpoint.

As the creator behind The Adaptive Marketer, Gerardo has dedicated his career to demystifying modern marketing strategy, market positioning, and category design. His framework in OutPosition translates decades of front-line executive experience into actionable strategies for business leaders, CMOs, and entrepreneurs looking to create defensible ma ...more

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Gerardo A. Dada's Blog

The Real Way to Escape a Competitive Red Ocean: Own the Category

Blue Ocean strategy tells you where to sail. Category design is what gets customers to follow Every industry eventually becomes highly competitive. Competitors converge on the same customers, chase the same features, and compete on the same handful of variables until the water turns bloody with discounting and diminishing differentiation. This is why category creation …

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OutPosition: A Practitioner's Guide to Competitive Strategy, Differentiation, and Market Leadership

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Gerardo is Currently Reading

Gerardo A Dada is currently reading

A New Way To Think: Your Guide to Superior Management Effectiveness

by Roger L. Martin

bookshelves: currently-reading, business

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Feb 27, 2026 08:30AM

Gerardo A Dada is currently reading

Creative Advertising: Ideas and Techniques from the World's Best Campaigns

by Mario Pricken

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Jan 20, 2026 10:57AM

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Numbers Don't Lie: 71 Things You Need to Know About the World

by Vaclav Smil

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Sep 19, 2023 08:46AM

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Gerardo A. Dada wrote a new blog post The Real Way to Escape a Competitive Red Ocean: Own the Category Blue Ocean strategy tells you where to sail. Category design is what gets customers to follow Every industry eventually becomes highly competitive. Co Read more of this blog post »
Sep 01, 2026 07:07AM · like
Gerardo A Dada has read OutPosition: A Practitioner's Guide to Competitive Strategy, Differentiation, and Market Leadership by Gerardo A. Dada (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Aug 10, 2026 08:27AM · like
Gerardo A Dada is currently reading A New Way To Think: Your Guide to Superior Management Effectiveness by Roger L. Martin	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Feb 27, 2026 08:30AM · like
Gerardo A Dada finished reading El conejo en la cara de la luna. Ensayos sobre mitología de la tradición meosamericana (Spanish Edition) by Alfredo López Austin	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Feb 27, 2026 08:29AM · like
Gerardo A Dada has read This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) by Seth Godin	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 30, 2026 03:32PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of This Is Strategy by Seth Godin. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — This Is Strategy by Seth Godin <iframe sandbox id="wrongBookKindlePreviewScreen">
Gerardo A Dada has read Trafalgar 1805: Nelson’s Crowning Victory (Campaign, 157) by Gregory Fremont-Barnes	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 24, 2026 09:19AM · like
Gerardo A Dada has read The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels by Joshua Robinson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 24, 2026 09:18AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Formula by Joshua Robinson. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Formula by Joshua Robinson <iframe sandbox id="wrongBookKindlePreviewScreen">
Gerardo A Dada has read Total Competition: Lessons in Strategy from Formula One by Ross Brawn	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 24, 2026 09:18AM · like
Gerardo A Dada wants to read Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 20, 2026 11:22AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Bad Blood by John Carreyrou. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Bad Blood by John Carreyrou <iframe sandbox id="wrongBookKindlePreviewScreen">
Gerardo A Dada has read The Intelligent Investor Rev Ed.: The Definitive Book on Value Investing by Benjamin Graham	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 20, 2026 11:22AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Intelligent Investor Rev Ed. by Benjamin Graham. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Intelligent Investor Rev Ed. by Benjamin Graham <iframe sandbox id="wrongBookKindlePreviewScreen">