Roger L. Martin



Roger Martin is the Institute Director of the Martin Prosperity Institute and the Michael Lee-Chin Family Institute for Corporate Citizenship at the Rotman School of Management and the Premier’s Chair in Productivity & Competitiveness. From 1998 to 2013, he served as Dean. Previously, he spent 13 years as a Director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts, where he served as co-head of the firm for two years.

His research work is in Integrative Thinking, Business Design, Strategy, Corporate Social Responsibility and Country Competitiveness. He writes extensively and is a regular contributor to: Harvard Business Review’s The Conversation blog, the Financial Times’ Judgment Call column, and the G
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Ontario in the Creative Age

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Design de Negócios

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Fixing the Game: How Runawa...

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“If you can define the problem differently than everybody else in the industry, you can generate alternatives that others aren’t thinking about.”
Roger L. Martin, Opposable Mind: Winning Through Integrative Thinking

“simplification, 80–20 style, leads to more business as usual.”
Roger L. Martin, Opposable Mind: Winning Through Integrative Thinking

“You can’t make a renaissance person anymore, because the range of what you would need to do is just impossible. But you could actually assemble a renaissance team.”7 The integrative thinkers rely on their “renaissance teams” to broaden salience, maintain sophisticated causality, and create a holistic architecture in their drive for creative resolution.”
Roger L. Martin, Opposable Mind: Winning Through Integrative Thinking



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