The ability to help your prospective client explore the implications of not changing (the I in the acronym SPIN) is often enough by itself to help you win deals, because it helps you and your prospective client develop a compelling case for
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“Don't be satisfied with stories, how things have gone with others. Unfold your own myth.”
― The Essential Rumi
― The Essential Rumi
“It’s the first time I see that we have a choice: to pay attention to what we’ve lost or to pay attention to what we still have.”
― The Choice
― The Choice
Mitch’s 2025 Year in Books
Take a look at Mitch’s Year in Books, including some fun facts about their reading.
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