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Peter Bowman

Goodreads Author

Born

in Australia

September 11

Website

http://www.amweek.com.au

Twitter

Peter_Bowman

Genre

Business

Member Since

September 2013

URL

https://www.goodreads.com/Peter_Bowman

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Peter studied Marketing and Human Resource Management at Charles Sturt University – Mitchell, Australia. Peter then went on to receive a Bachelor of Business (Honours) with First Class Honours, for his thesis on quality, service marketing and consumer decision making.

Since his studies, Peter has worked within his own consultancy, tutored and lectured at the University of Newcastle, Australia. He has worked in professional environments for over a decade for both institutionally owned, and non-institutionally owned, financial services businesses. Peter is also a Fellow of the Australian Marketing Institute and a member of the Asia Pacific Professional Services Marketing Association.

Over that time he has refined his thinking about service mark ...more

58 posts
Peter Bowman's Blog

Have you segmented your clients?

Market segmentation Marketing segments or segmentation – you might have heard of the terms and you might have even tried to segment your own client base. But what is it and how can it better to benefit you and your advice business?

What is marketing segmentation?

Marketing segmentation is the process of breaking down a market or a client base into smaller groups to get a greater understanding of your markets or client

Combine Editions
Peter Bowman’s books

Average rating: 3.87 · 15 ratings · 3 reviews · 1 distinct work

Service 7

3.87 avg rating — 15 ratings — published 2012 — 5 editions

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* Note: these are all the books on Goodreads for this author. To add more, click here.

Quotes by Peter Bowman (?)

“Service Marketing delivers when great communication meets great service design.”
― Peter Bowman

tags: marketing, service-design, service-marketing

1 likes

Peter’s Quotes

“Service Marketing delivers when great communication meets great service design.”
― Peter Bowman

tags: marketing, service-design, service-marketing

1 likes

Peter’s Friend Comments

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message 1: by Peter

Nov 09, 2013 10:20PM

Thank you to everyone who entered the Service 7 book giveaway on GoodReads.com

This weekend I've packaged up the books and will post them tomorrow airmail.

To the Australian who won, thank you for the message telling me you were doing the 'Woop Woop' dance. You know who you are ;)I hope you enjoy the read.

Peter

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