Service 7

by Peter Bowman

Get ready to transform the way you think about marketing your professional service business with Service 7.

Product marketing principles continue to fail when they are applied to service businesses. Service marketing challenges require service marketing solutions. Service 7 is an essential read for every professional advisor, consultant and professional services manager who cares about their clients and their business. Working in a professional service business is challenging.

You work closely with clients and they expect you to deliver them the results they are looking for. Providing value has never been more important as the market place becomes more competitive.

Service 7 provides you with 7 principles to help you and your staff create and deliver advice and service that your clients will love today and well into the future.

Your clients will love you because:
• You provide value
• You understand their needs better than anyone else
• You are trusted to do what it is you say you can
• You attract the right kind of clients for your business
• You look after them better than anyone else
• You have a service process that works every time
• You deliver for today - and for tomorrow.

Service 7 is for service professionals.
If you are a financial planner, a legal advisor, a finance broker, an accountant, an auditor, a tax specialist, a private banker, an engineer, a consultant or a professional service manager or provider, Service 7 can transform the way you think about marketing your professional services firm.

Genres: Business

85 pages, Paperback

First published November 1, 2012

About the author

Peter studied Marketing and Human Resource Management at Charles Sturt University – Mitchell, Australia. Peter then went on to receive a Bachelor of Business (Honours) with First Class Honours, for his thesis on quality, service marketing and consumer decision making.

Since his studies, Peter has worked within his own consultancy, tutored and lectured at the University of Newcastle, Australia. He has worked in professional environments for over a decade for both institutionally owned, and non-institutionally owned, financial services businesses. Peter is also a Fellow of the Australian Marketing Institute and a member of the Asia Pacific Professional Services Marketing Association.

Over that time he has refined his thinking about service marketing and created and implemented frameworks to deliver his own clients with valuable client and business outcomes. He is please to share his insights with other service professionals through Service 7.

You can connect with Peter on Twitter @Peter_Bowman or at his blog - www.amweek.com.au (Adviser Marketing Week).

Reviews

[Mohamed lotfy · Rating 4 out of 5]

A unique book with small simple 7 steps to improve any professional service business also I think it could be applied to any business deals directly with clients.
Really glad to have this book.

[Dimitar · Rating 5 out of 5]

"Service 7" by Peter Bowman is a very interesting read indeed.

The book is aimed at financial planners, accountants, managers, or other business people involved in a professional service business. In the book you can find 7 core principles (hence the title of the book) that can help you deliver excellent service in your profession, especially if you're working with clients.
From the very beginning, the book grabs your attention and keeps you enthralled in the author's story and style used to transfer the knowledge gathered through the years of his vast and longtime experience. The story has a natural flow and the style is very straightforward, which I particularly liked about this book. It speaks of creating value and quick rapport with your clients by understanding their specific and particular needs, which will ultimately serve as a foundation for your effective and top-notch service.
The book is divided into segments for each of the 7 principles and at the end of it you can find action plans you can use to plan how to make your next strategic move. It also offers invaluable advice, and different examples are included to guide you how to put these principles into practice.
I strongly recommend this book to anyone who is a business owner or is planning to start his own business, regardless of their profession. This quick read will save you years of practice when it comes to client service and efficient product marketing for your business.

I won this book on the Goodreads giveaways and therefore would like to thank the author.

[Maysam]

Yeeeey!!

I won the goodreads giveaway of "Service 7"

It was sooo unexpected, thank you Goodreads, Thank you Peter Bowman.

I'll start reading it right away....

Good luck everyone, ;)