Jackson

“Most people overestimate what they can do in a day, and underestimate what they can do in a month. We overestimate what we can do in a year, and underestimate what we can accomplish in a decade." by Matthew Kelly from the book The Long View”
― Matthew Kelly

“Mission and vision statements are elements of strategy, but they aren’t enough. They offer no guide to productive action and no explicit road map to the desired future. They don’t include choices about what businesses to be in and not to be in. There’s no focus on sustainable competitive advantage or the building blocks of value creation.”
― A.G. Lafley, Playing to win: How strategy really works

“Winning means providing a better consumer and customer value equation than your competitors do, and providing it on a sustainable basis.”
― A.G. Lafley, Playing to win: How strategy really works

“every line of business and function should have a strategy—one that aligns with the strategy of the company overall and decides where to play and how to win specifically for its context.”
― A.G. Lafley, Playing to win: How strategy really works