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Tim Matthews

Goodreads Author

Born

in The United States

Website

http://www.matthewsonmarketing.com

Twitter

timmatthewssv

Genre

Business

Member Since

September 2012

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Tim Matthews was born in New York City and grew up in a nearby leafy suburb before taking the long route to Silicon Valley through Tokyo. He has worked in high tech for twenty years and managed marketing teams at six companies. When not writing or poring over marketing texts, he golfs, crosswords, and tries to keep up with his wife on a standup paddleboard. He has long wondered which is harder: crossing the chasm or a 200 yard carry over a water hazard.

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What’s your advice for aspiring writers?

Tim Matthews Just. Start. Writing. Like anything else of value in life, it takes hard work and isn't really pleasant along the way.…moreJust. Start. Writing. Like anything else of value in life, it takes hard work and isn't really pleasant along the way.(less)

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Where did you get the idea for your most recent book?

Tim Matthews I tried to buy a book like The Professional Marketer, but couldn't find it. I wanted a compendium - a handbook - I could give to any marketer, to help…moreI tried to buy a book like The Professional Marketer, but couldn't find it. I wanted a compendium - a handbook - I could give to any marketer, to help him or her learn the areas that were new to them. Everything out there was either a single topic book, or an academic text. Since I couldn't find it, I decided to write it.(less)

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Tim Matthews’s books

Average rating: 4.2 · 20 ratings · 2 reviews · 1 distinct work

The Professional Marketer

4.20 avg rating — 20 ratings — published 2014 — 4 editions

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96 posts
Tim Matthews's Blog

AI in Marketing Part 2: Buyer Persona Research

Estimated Reading Time: 4 minutes

There’s been no shortage of bold claims about how AI will revolutionize (or ruin) marketing. I’ve spent the last six months experimenting with AI tools to understand how they could actually help my team. In this article series, I’ll walk you through the use cases that I’ve found most promising.

Companies don’t buy products, people do.

I’ve done B2B sales and mar

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Tim’s Recent Updates

Tim Matthews wrote a new blog post AI in Marketing Part 2: Buyer Persona Research Estimated Reading Time: 4 minutes There’s been no shortage of bold claims about how AI will revolutionize (or ruin) marketing. I’ve spent the last six Read more of this blog post »
Jun 25, 2025 03:16AM · like