Goodreads asked Tim Matthews:

Where did you get the idea for your most recent book?

Tim Matthews I tried to buy a book like The Professional Marketer, but couldn't find it. I wanted a compendium - a handbook - I could give to any marketer, to help him or her learn the areas that were new to them. Everything out there was either a single topic book, or an academic text. Since I couldn't find it, I decided to write it.

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