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Ask the Author: Tim Matthews

“I'll be answering questions on all things marketing this summer. My way of giving back during a slow time of year.” Tim Matthews

Answered Questions (2)

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What’s your advice for aspiring writers?
Tim Matthews Just. Start. Writing. Like anything else of value in life, it takes hard work and isn't really pleasant along the way.
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Where did you get the idea for your most recent book?
Tim Matthews I tried to buy a book like The Professional Marketer, but couldn't find it. I wanted a compendium - a handbook - I could give to any marketer, to help him or her learn the areas that were new to them. Everything out there was either a single topic book, or an academic text. Since I couldn't find it, I decided to write it.
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