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This question has been asked and discussed many times. Check the link below that has my reply from the last time someone asked as well as links to additional threads.
https://www.goodreads.com/topic/show/...
https://www.goodreads.com/topic/show/...

I apologize if I missed something.

If so, I thought this was not dependent on price? Umm, someone set me straight, pretty please? ^_^
Or did you mean something else by "borrows"?
In any case, the "black hole" of sales (based on studies and shizz) seems to be $1.99. Sooo I'd personally go $2.99 as a minimum. Just me, though.
Hugs,
Ann

Basically, if you are selling lots of copies, regardless of the price, your KU pages read seems to increase. Rapidly. So selling 100 copies for $10 is better than selling 10 copies for $20, because when you sell the 100 copies, it increases visibility and therefore increases your KENP read.

*scampers off to find info about KENP royalties*


Christina: I looked through the other threads again and I still don't feel like I have my answer. I agree that everything being equal, I'd never sell my book for a dollar. But my KENP read has been really high, and I think that's partially because people have been buying my book for a dollar, and then pushing it onto the Amazon "also read" lists. If I raise the price and sell less copies, then I might lose "borrow money" and ultimately earn less.

If it helps, I have released 4 books now and can tell you that the "also bought" rumor is not true. The day I released book 4, even with just a couple of sales, it was already on also bought lists. So, there's that :). I have read about other authors raising their price and actually having more sales. It doesn't seem to pan out logically, but it does happen sometimes :).
You can have your books priced at 2.99 and also have them on KU. $500 is excellent income for a month of borrows. You are doing great!

Ummm. Methinks it's pretty freakin' fantastic, actually. ^_~
@Mr Daniel: I just noticed your mod title for the first time. It's so incredibly accurate. Cuz of the bowtie and all *smirks*

Wow, first congrats on the 500$ KU. If I were you I wouldn't change a thing. You are obviously doing something good. Maybe it's just me but I'd say most authors do not do as well so why ask us what we think is best when you seem to have found the ideal combo already? :P
Keep up the great job. :)

I really find the borrows very confusing. Like if a book is free, how come people keep borrowing it?

Hmm. I reckon it's neither, which is a goood thing, eh?
Your other books all have 300+ ratings each so I'd say you have a very impressive fan base. Awesome job! Keep it up!! ^_~
Hugs,
Ann


..."
Wow, I had no idea you could make so much on borrows! I had no idea you could make that much publishing independently period!
You could try raising your prices and see what happens to sales/borrows. I have a feeling that things wouldn't slow down very much. 2.99 is still a very reasonable price, and you have some momentum now with such a good sales/borrow history. Plus if you raise it to 2.99 for a few months you could probably do a BookBub and give it away for free and that would probably give you a big boost too.
Tim Grahl has a Hacking Amazon course that explains the sales algorithm a bit. The free version doesn't mention KU but the paid one might and the free one is still super helpful.

I know if there is some sort of curve in economics that shows how you can optimize your net income by increasing the price of a product until sales drop off. That's about all I know though. I probably should have paid better attention at Trump University.
Anyway, I'm not sure the curve applies to Amazon sales. Because the more books you sell, the better chance you have of landing on those "also bought" lists, which results in more sales. So it might be better for future sales to sell more books for less money. My theory is that sales beget sales. Plus Kindle borrows pay out pretty nicely, regardless of the books price.
What do you think?