ABANDONED. Book about branding, design?

[Puifon]

I am looking for this book that I can neither remember the title of or cover, I have a feeling that it was a yellow cover, but I doubt this. I remember the book was about brands and design, and how aspects like colour shape, etc can influence the consumers decision. This was also listed in the contents, and chapters/sections were title under those aspects of design, Colour, Shape etc. The books topic is similar to another book called Brandjam: Humanizing Brands Through Emotional Design by Marc Gobe, but is not as detailed, and the chapters were brief. I think it was published maybe around 2000 - 2007, or maybe starting from the mid 90s, but I know it wasnt very recent.

Can anyone help me find this book, or give me suggestions on any other books like this, I am writing a dissertation about how brands use emotion within their advertising to build relationships with their consumers. I need to also include a view from the designers perspective, how they create a campaign, etc, so any suggestions on books about design in advertising/branding and how it influences consumers would be helpful.

[Kris]

Here are a few recent books on this topic:

Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe

Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands by Kevin Budelmann

[Lobstergirl, au gratin]

Maybe Emotional Branding: How Successful Brands Gain the Irrational Edge? Pub. 2000.

For a more recent book:
Design Is How It Works: How the Smartest Companies Turn Products into Icons

There are so many books along these lines - I just checked my public library database searching on keywords brands and branding, 1995-2007 and got 159 results - Is there a university library or other large library system you can do a similar search in?

[Westcoast_girl]

Brandwashed: How Marketers and Advertisers Obscure the Truth, Manipulate Our Minds, and Persuade Us to Buy
Is a very good one

[Anna]

Perhaps one of Wally Olins books?

[Lobstergirl, au gratin]

Puifon, any of those books the one you're searching for?

[Lobstergirl, au gratin]

No response. Moving to Abandoned.