Goodreads helps you keep track of books you want to read.
Start by marking “Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands” as Want to Read:
Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands
Enlarge cover
Rate this book
Clear rating
Open Preview

Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

3.77  ·  Rating details ·  30 Ratings  ·  3 Reviews
Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-st ...more
Paperback, 208 pages
Published April 1st 2013 by Rockport Publishers (first published January 1st 2010)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Essential Elements for Brand Identity, please sign up.

Be the first to ask a question about Essential Elements for Brand Identity

Community Reviews

(showing 1-30)
Rating details
Sort: Default
|
Filter
Andrea James
Jul 03, 2014 rated it it was ok
Shelves: business
It is a stylish and indulgent book - very little text and lots of graphics. I would have preferred much more analysis with detailed intelligent commentary on the logos featured so that we can get a better understanding of why some work better than others. What specific qualities differentiates a logo designed for a few hundred thousand dollars compared to something generated on a cheap freelance site.

A presentable but superficial coffee table book without much informative substance.
Simone
Aug 11, 2016 rated it liked it
Okay for a 'look up' when designing, but essentially missing some depth in context - but fulfils the aspect of simple inspiration when in the middle of a project.
Philippe Heckly
May 03, 2015 rated it really liked it
A great overview of all the aspects that go into building a brand. A must have.
Ish Holmes
rated it it was amazing
Nov 17, 2014
Thalia
rated it it was amazing
Sep 07, 2015
Joséphine (Word Revel)
rated it really liked it
Jul 03, 2014
Winchester Kaye
rated it really liked it
Jun 25, 2015
Nic Schultz
rated it liked it
Jul 25, 2017
Travis Christians
rated it really liked it
May 23, 2015
Daniel Novak
rated it really liked it
Feb 23, 2018
Falon
rated it it was ok
Sep 02, 2014
Dale Moore
rated it really liked it
Jul 28, 2014
Alberto Giancarlo
rated it liked it
Feb 08, 2018
Art Kieres
rated it it was amazing
Dec 24, 2015
glen sutton
rated it it was amazing
Jan 03, 2018
Brian Gough
rated it it was ok
May 01, 2017
John
rated it really liked it
Aug 08, 2014
Bryn Olason
rated it really liked it
Oct 06, 2013
Tanya M
rated it really liked it
Nov 02, 2017
Michal Danek
rated it really liked it
Jul 21, 2013
Ronnie
rated it liked it
Jan 29, 2016
Janice Wan
rated it really liked it
Feb 10, 2015
Vitor Ussui
rated it really liked it
Mar 20, 2014
Allison
rated it liked it
Sep 04, 2015
Fred Camino
rated it really liked it
Jul 11, 2014
Mirza Aliyev
rated it really liked it
Jul 21, 2014
Jaki
rated it really liked it
Apr 22, 2013
Mirette Gamal
rated it it was amazing
Nov 29, 2014
Rizka Arika
rated it really liked it
Jun 01, 2014
Rachel
rated it liked it
Feb 17, 2017
There are no discussion topics on this book yet. Be the first to start one »