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No more than "Tor Edition" or "Kindle Edition" would, frankly.
I'm not only using Smashwords' distribution system, but I'm a very happy customer. I try to buy books there whenever possible, to be honest; they pay a far better royalty rate than Amazon, etc., to the authors.

To readers: How do you feel about the "name your price" option some authors use for their books?


https://www.smashwords.com/books/view...
Use code: WQ67S to get a free copy (good til Sept. 20th).
The book's been reviewed on Goodreads, Amazon, and several review blogs, but it would help to have some on the Smashwords site to help it stand out.


Luckily it's not an either/or decision. My novella has already been on Kindle since the end of May:
http://www.amazon.com/dp/B00D3RI4PK
And I realized I gave no basic information about the book in this thread.
It's a fantasy called "The Girl With No Name", and it's a sort of prelude to a novel I'm releasing in November called "Seventh Night". The books can be read in either order, but I think they enhance each other.
If you're shopping at Barnes and Nobles or Kobo, or whatever your favorite ebook shop is, and you notice "Smashwords Edition", does that trigger any particular thoughts or reactions?